- A high-energy, interactive mobile game -
Time 2016 Feb-May
Project Roles: UI UX Designer 2D 3D Artist
Platform: Mobile App (IOS, Android)
Team OnTrack is working with the United States of America Track & Field Foundation (USATFF) to develop a mobile game targeted at promoting track & field popularity, as well as general fitness.
The goal of this project is to create an interactive track & field game that will enable kids to compete in events against current Olympic athletes.
Our main challenge with this project is to design a game that students would be engaged with, while also being usable during USATFF’s live events. We are specifically focused on middle to high school students and attempted to make use of frequent playtesting with students to improve our design.
Targeting High School students (13-18 years old)
Promote Track & Field and sponsored athletes
Provide space for marketing/branding
To fit the theme, the user interface was built in the cartoon and futuristic style. We wanted to target the young user and attracted them by using high-saturation icons.
To make the map fit the theme, I designed the map looks like a track runway and made it rounded so that it could be more user-friendly.
To make the winning scene more attractive, I made the win UI animated. By filling the bar, we showed the information and how far the guest from the gold medal. With the achievement interface pops out, we wanted to provide as much information as we can but did not want to confuse them so we used the color to identify the difference.
Our game has to run in place physically so it was hard to control the direction. I created a finger icon to press it while they are running and with a big area for them to identify it makes the button more user-friendly for guest to control the direction.